Ep. 109 - Mid-Funnel Magic: Vanessa Confessore Unpacks It
In this episode of Future Fuzz, Vanessa Confessore, VP at Nativo, explores the evolution of leadership, workplace dynamics, and customer engagement in the post-pandemic era. She shares how modern leaders can bridge the gap between strategy and execution, the role of curated experiences in B2B success, and the increasing importance of video and mid-funnel content in digital marketing. Vanessa also offers heartfelt insights on balancing parenting with a demanding career and how generational shifts are influencing digital habits and brand connection.
Guest Bio
Vanessa Confessore is a Senior Executive at Nativo, an ad tech company pioneering content-driven advertising with a network of over 7,000 premium publishers. With extensive leadership experience across marketing and digital strategy, Vanessa combines hands-on operational insight with C-suite collaboration to drive team performance and brand success. Her expertise spans experiential marketing, brand safety, and media innovation, making her a key voice on the future of human-centric B2B engagement.
Takeaways
- Strong leadership bridges strategy with day-to-day team empowerment.
- Remote work demands intentional connection through curated experiences.
- Human connection is the fabric between industry tentpole events.
- Video content is now a must-have in B2B marketing.
- Mid-funnel content is where brand affinity and decision-making happen.
- Clean supply and brand-safe environments are crucial in ad tech.
- Gen Alpha will likely consume less and value physical presence more.
Chapters
00:00 Welcome and Introduction to Vanessa
01:08 Leadership in the Age of Remote Work
03:28 The Rise of In-Person Connection
05:45 Experiential Marketing Beyond Industry Events
07:44 Are Tentpole Events Still Valuable?
10:27 Rise of B2B Video Content Across Platforms
13:34 Why Mid-Funnel Content Matters
16:24 Nativo’s Clean Supply and Publisher Vetting
18:07 The Legacy of Resellers and Budget Waste
19:06 What’s Next for Content Marketing?
20:14 Digital Out-of-Home is Back
21:18 Generation Alpha and the Shift Away from Screens
24:33 Final Words on Empathy and Leadership
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