Ep. 122 - The Stock Strategy Behind 12k Users - Sean Tepper
The Stock Strategy Behind 12K Users
In this episode of Future Fuzz, host Vince Quinn interviews Sean Tepper, founder and CEO of Tykr, about the power of trust-building through content. Sean shares his background in tech and investing, the origins of Tykr, and how a robust content strategy helps the platform drive engagement, confidence, and community. You’ll hear how repurposed video content fuels podcasts and social presence, why genuine tone matters, and how customer feedback informs content creation.
Guest Bio
Sean Tepper is the Founder and CEO of Tykr, an investing education and stock analysis platform. With 20 years in tech and 15 years of investing experience, Sean developed a mathematical model inspired by Warren Buffett, Charlie Munger, and Phil Town to consistently beat the market—earning 15–50% annual returns. After validating the model via Excel, he launched Tykr in 2020; today, it serves over 12,000 customers across 50+ countries
Tykr offers simplified analytics and educational content for retail investors, featuring open‑source calculations, AI‑powered tools, a “traffic light” rating system, and resources like blog posts, videos, courses, webinars, and a podcast mkestartup.news.
Takeaways
- Build Trust Through Content Consistency: Sean produced a weekly deep-dive stock review for years, often suggested by customers, fostering trust and community.
- Use a Friendly, Human Tone: A conversational voice, reminiscent of talking to a friend, not corporate language, makes content more relatable and builds rapport.
- Repurpose Content Strategically: Start with video (e.g., YouTube), then convert the audio to podcast episodes, transcripts for written content, and social media posts—amplifying reach with one core piece.
- Front‑Load Production & Track Workflow: By scheduling content creation on Monday, managing progress in Google Sheets (with conditional logic for visual progress), and using Slack to divide tasks, Sean’s team maximizes efficiency.
- Source Ideas from Customer Feedback: Early-stage CEOs should personally handle customer service to collect common pain points. Apply the “10% rule”: feedback from 10% represents the concern of the silent 90%. Content should proactively address these issues.
- Favor Long‑Term Value Over Clickbait: Tykr prioritizes high‑value, evergreen content, even if it's lower in short-term traffic, to build sustained trust and credibility.
- CEO Visibility is Essential: In today’s internet age, leaders need to be front and center online, on YouTube, podcasts, LinkedIn, to humanize the brand and build trust.
- Set a Media Routine (Time‑Boxing): Allocate consistent blocks, for writing, recording, or filming, to reduce decision fatigue and ensure regular output without burnout.
Chapters
00:00 Intro & Guest Welcome
00:45 Sean’s Background & Origin of Tykr
03:08 The Role of Education in Tykr’s Value
05:19 Weekly Stock Reviews & Building Trust
07:58 Repurposing Content Across Formats
10:35 Front‑Loading Production & Workflow Tools
11:46 Using Customer Feedback to Guide Content
14:02 Trust and Access: Role of Authenticity
17:31 Long‑Game Content Strategy vs Clickbait
19:24 Why CEOs Should Appear in Media
21:05 Personal Trust vs Brand‑Only Communication
23:45 Production Value Has Evolved
25:25 Time‑Boxing Content Creation
26:28 Closing: Where to Find Sean & Tykr
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