Nov. 15, 2024
Ep. 84 - Patrick Throp - Outbound Sales. How to nail it. - Fractional CRO Services
Summary
In this episode of FutureFuzz, Justin Campbell interviews Patrick Thorp, a seasoned revenue strategist and fractional chief revenue officer. They discuss the importance of creating content that helps people, building a community, and effective sales strategies, particularly in the B2B space. Patrick shares insights on the significance of conversations in sales, the challenges of modern communication, and the evolving landscape of LinkedIn. They also explore the role of data in outreach, the impact of automation, and the value of in-person interactions in a hybrid work environment.
Takeaways
- Creating content that helps people is essential for success.
- Outbound sales should prioritize phone communication
- Building a community around your brand fosters loyalty.
- Conversations are the key metric for effective sales strategies.
- Data enrichment is crucial for effective outreach.
- LinkedIn has become less effective for direct selling.
- Voice notes can enhance communication on social platforms.
- Automation can streamline processes but lacks personal touch.
- In-person interactions are invaluable for team dynamics.
- The workplace is shifting towards more flexible arrangements.
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