Dec. 20, 2024
Ep. 86 - Matthijs Tielman - Co-founder/ Head of Strategy - The Content Department
Summary
- Challenges around content in the market in general
- What content is really cutting through
- One of the first paid bloggers in the Netherlands - Converse
- Experience in the world of podcasting
- You need to execute and you need to do it well. It’s a cheap sales pitch and people just get it.
- Taking a true editorial approach
- Don’t do 6 things on LinkedIn that are sh*t > focus your efforts on the big things and do them well.
Bio
Matthijs Tielman is the co-founder of The Content Department based in Amsterdam.
Content marketing has been the main thread of interest and expertise running through-out his career, and as he points out content marketing is simply ‘‘making things your audience actually want to see’
He cares about helping brands transition from advertising that interrupts an audience to content that creates value. Matthijs brands like Samsung, Henkel and Relevance Learning truly engage with their audience.
