Ep. 92 - Video for B2B Marketing - Justin Vajko

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Justin Campbell interviews Justin Vajko, a pioneer in video marketing for B2B companies. They discuss the evolution of video marketing in the world of B2B and the changing expectations of different generations regarding content consumption. Vajko shares insights on leveraging LinkedIn for B2B marketing, the importance of engagement, and how video can build trust with audiences. The conversation also touches on the challenges posed by AI-generated content and the necessity of authentic human interaction in digital marketing.

Takeaways

• Video marketing is essential for B2B companies today.
• Building a productized service is crucial for scaling a business.
• COVID-19 has accelerated the acceptance of video as a marketing tool.
• Generational shifts are changing how content is consumed.
• AI-generated content often lacks authenticity and value.
• Engagement on LinkedIn is key to visibility and success.
• Video content can significantly increase audience trust.
• Networking on LinkedIn is more effective than posting and ghosting.
• Creating content with a buddy can enhance relationships and output.
• Video is a powerful tool for establishing authority in the B2B space.

Chapters

00:00 Introduction to Video Marketing and Its Importance

03:06 The Journey to Video Marketing

05:53 The Impact of COVID and Changing Generational Expectations

08:58 Navigating AI in Content Creation

11:56 Leveraging LinkedIn for B2B Video Marketing

14:57 Maximizing Engagement on LinkedIn

18:05 Building Trust Through Video Content