April 3, 2023
EP.37 - Volker Ballueder - The changing landscape of B2B sales. Insights from a pro sales coach.
I had the great pleasure of speaking to Volker about our joint background in B2B sales, and how the sales landscape is changing. We cover topics from the good old days of selling to how companies must now adapt and think about outsourcing part of their marketing activities.
For 20 years Volker has been sales for Tech/SaaS companies. He loves sales, he loves people, and he loves supporting others. Volker works as an interim and fractional Sales Leader - building sales, go-to market (GTM) and marketing strategies; looking after anything commercial: mid market and enterprise sales, marketing, client success, account management and revenue operations.
