EP.46 - Pippa Shakespeare - Social Media Strategy. Adopting a human approach
This week we speak to Pippa Shakespeare, expert consultant in social media marketing strategy and founder of Mayfly Social. I speak to Pippa about the way social media has evolved and how B2B marketeers can embrace stronger, more human strategies.
About Pippa: It's my mission to remove the fear, the false starts, the fluster, flounder and frustration that surrounds social media marketing for small- and medium-sized businesses. And I believe strategy is a great place to start.
Combining modern skills in strategic social media marketing with a successful career in Professional and Financial Services marketing and global brand-building consultancy, I work with the founders, leaders and marketers of SMEs to grow purposefully on social media. Pippa has worked with brands including Dulux, Omron, Philips, Heineken and BabyBel.
Links from the podcast:
Free social media strategy guide
