EP.52 - Henry Bol - How AI can help save advertisers millions in wasted ad spend
In this episode Justin speaks with AI and media expert Henry Bol. They discuss AI in digital advertising and the efficiencies to be gained from proper deployment of AI in digital media. We learn how Henry discovered his interest and developed his skills in AI and machine learning. The conversation rounds off with a discussion on the challenges of promoting and marketing SaaS.
About Henry:
Henry has worked in internet businesses since 1997, and since 2007 has consulted as an e-commerce expert focussed on improving online marketing & sales. Since 2017 Henry has integrated AI and machine learning into his skill set - both from setting up AI models and programming, to strategic thinking around the broader impact of AI on the media industry. His work now largely focuses on using AI to optimise marketing performance and deliver business growth.
Follow Henry here:
https://www.linkedin.com/in/henrybol/
Thanks to our sponsor SalesSource. Sign up for their newsletter here:
https://www.linkedin.com/newsletters/7049616550982504448/ https://www.linkedin.com/company/sales-source-ai/
Follow Justin here:
https://www.linkedin.com/in/justinsalessource/
Future Fuzz - The Digital Marketing Podcast
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