EP.54 - Ferdinand Goetzen - Product led sales and dark funnel marketing
This time Justin talks to Ferdinand Goetzen - a customer insights expert. They discuss dark funnel marketing and the art of understanding the part of the buyer journey before a potential client engages with your marketing or sales channels. They also discuss product-led sales, understanding which product users should be targeted for conversion, and how to target to close deals and upsell.
About Ferdinand:
Ferdinand Goetzen is the CEO & Co-Founder of Reveall, an AI-powered customer insights platform that helps product teams. He has spent the better part of the last decade supporting teams at the intersection of commercial and product.
He was previously the Chief Growth Officer at Recruitee and Director of Growth at Hubs (both exited in 2021) and worked extensively with teams at Homerun, ING, Pipedrive, Transavia and Philips. Topics he’s most passionate about include product-led growth, B2B marketing, product discovery and brand.
Follow Ferdinand and Reveall here:
https://www.linkedin.com/in/ferdinandgoetzen/
Thanks to our sponsor SalesSource. Sign up for their newsletter here:
https://www.linkedin.com/newsletters/7049616550982504448/ https://www.linkedin.com/company/sales-source-ai/
Follow Justin here:
https://www.linkedin.com/in/justinsalessource/
Future Fuzz - The Digital Marketing Podcast
#podcast #futurefuzz #digitalmarketing #B2B #darkfunnel #productledsales
