EP.66 - Nick Verkroost - Shaking up the procurement tech industry. An honest opinion on B2B sales and marketing tactics: Canopy

A refreshing and honest chat with Nick Verkoost the CEO of Canopy regarding growing a SaaS business in the procurement space. Nick shares his insights on how the procurement industry and tech players in that industry have been laggards to adopt other growth techniques. Nick and I also speak honestly about his dislike for sales and we speak about useful tactics that B2B companies can use to attract and engage new clients, even with outbound approaches.

Nick Verkroost is CEO of Canopy, a supplier master data and automation platform specifically designed for small, overworked procurement teams.

Nick joined the business in 2020, where he saw an opportunity to capitalise on the team’s expertise harnessed from developing supplier management solutions for some of the world’s biggest companies, including CBRE, Caterpillar and EDF. Canopy was launched in 2021 as an out-of-the-box SaaS platform serving the SME and Mid-Market.

Nick is a start-up veteran of over 10 years. A former strategy consultant, he built a venture portfolio for the Thomson Family Office before transitioning into Chief Operating Officer roles in B2B SaaS spanning MediaTech, EdTech, FinTech and a number of advisory roles. Having been educated as an engineer, he is passionate about how technology can bring efficiency to everyday challenges. In his downtime, you’ll either find Nick up a mountain or on a sailing boat!

Follow Nick here:

https://www.linkedin.com/in/nickverkroost/

Follow Justin here:

https://www.linkedin.com/in/justinsalessource/

Future Fuzz - The Digital Marketing Podcast

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