Sept. 13, 2024
Ep.81 - Francois Roloff - Green Media Planning & making digital ads carbon negative
Francois´s Bio:
Francois Roloff – Co-Founder & Managing Partner at PYURE Sustainability Solutions
Master o. A. in Business Communications & Management. Francois has 20+ years of experience in marketing, product development and business management in the digital media industry. Managing Director & CEO madvertise Group, Board Member Sirius Media SA and Board Member IROIN. Experienced in management, SaaS platform development and integration (madvertise Adserving, Bluestack SSP, Sync.TV). First SustainTech cooperation in 2020.
Hot Topics:
- Digital CO2-emissions worldwide larger than annual aviation emissions in 2024, 2025 worldwide automotive
- Circular economy for digital products? Myth or Thing?
- Easiest industry to lower emission volume by increasing efficiencies in almost real time possible?
- Green Deal, ESG protocol and CSRD ask for process adoption on compliance but reporting of emissions from digital advertising (programmatic, social, etc. widely not implemented yet). But how?
- Consequences of emission conscious advertising (Increased brand´s value, customer preferences, product uplifts)
