The UK & Europes Leading B2B Marketing Podcast - Connect to Justin

Episodes

Dec. 21, 2022

EP.28 - Stefan Bardega. How to access the best freelance marketing experts. How management can beat the down turn by hiring fractional professionals.

In the last podcast of 2023 we speak to the founder of Traktion, Stefan Bardega. Stefan is a seasoned industry veteran with over 15 years of growth strategy experience and the former CEO of iProspect. Over the years Stefan ha...
Dec. 15, 2022

EP.27 - Joris Zwaan - Digital marketing trends, the dangers of in-housing and the importance of great content.

Welcoming Joris Zwaan the head of Digital Media at Publicis Groupe in the Netherlands to get his thoughts and insights on the digital marketing trends we are seeing and the dangers of in-housing. As Head of Digital Media in t...
Dec. 9, 2022

EP.26 - Andre Kempe - WalletAds - How to market NFT's and Web3 products in an innovative way.

We speak to mobile advertising veteran and founder of WalletAds Andre Kempe about how their platform is bringing simply amazing results for advertisers who are promoting digital products including NFT's. WalletAds is the new ...
Dec. 5, 2022

EP.25 - Andy Evans - Part 2 - Advice from a founder & investor. Growing stable teams.

Part 2/2 - In this episode, we speak to seasoned entrepreneur and investor Andy Evans who gives golden advice to entrepreneurs. We cover budgeting, finding good people, and outsourcing. All great advice for business leaders....
Nov. 29, 2022

EP.24 - Andy Evans - Part 1 - Advice from a founder & investor. How can start up's scale during a recession.

In this episode, we speak to seasoned entrepreneur and investor Andy Evans who gives golden advice to entrepreneurs. We cover budgeting, finding good people, and outsourcing. All great advice for business leaders. About Andy...
Nov. 23, 2022

EP.23 - Conor McKenzie-Wilde - 5 guidelines for digital marketeers to get through a recession.

We talk to Connor about his 5 mantras for getting through the recession and what digital marketeers should be focussing on. Conor gives some brilliant advice, references to quotes and some very good reading which you can see ...
Nov. 16, 2022

EP.22 - Don Fontijn - How to survive a recession. Business Innovation and Ecosystem Mapping.

I speak to Don Fontijn, principal business designer at Board of Innovation about the current recession and how businesses can win in these challenging times. We dive into the very interesting topic of 'Ecosystem Mapping' and ...
Nov. 8, 2022

EP.21 - Norbert Op 't Land - Marketing measurement and data for out of home. How to effectively measure if your marketing works in retail and outdoor spaces.

Absolutely delighted to have Norbert Op 't Land, head of marketing at ARCUS AI who are accelerating the development of their world class retail measurement platform LIVIA. ARCUS are building on the future of AI driven solutio...
Nov. 2, 2022

EP.20 - Mike Christensen - User Generated Content the key to engaging communities into a conversation

In this episode, I was delighted to welcome Mike the founder of Stitcht a community-based UGC service where people can upload their answers to questions or testimonials. It's an engaging platform that enables people to share ...
Sept. 29, 2022

EP.19 - Sara Webster - What is a Fractional CMO? How can B2B marketeers focus on better content?

Wow! We are nearly at 20 episodes, and featuring in number 19 is the brilliant Sara Webster the 'Fractional CMO'. But what is a fractional CMO? In this episode we find out, and we also speak about Sara's incredible 20 years o...
Sept. 19, 2022

EP. 18 - Amy-Claire Short - How to create a strong Black Friday marketing strategy.

In this episode, I speak to Amy-Claire Short - Senior Digital Marketing Manager at Derek Rose on how to get ahead with Black Friday performance marketing. Amy has worked for GANNI as their Senior Global Performance Marketing...
Sept. 12, 2022

EP. 17 - Sophie Vo - The mobile gaming leader. How Vision and Strategy are key to company success.

We speak to Sophie Vo, entrepreneur, investor, and founder of Rise and Play, a knowledge-sharing platform for leaders in the gaming industry to build better companies and games. It was brilliant speaking to Sophie about her ...
Sept. 6, 2022

EP. 16 - Elise Rutterford & Dominika Minarovic - Go big or go home! Female founders and growing an award-winning beauty business from the ground up.

In this episode, we speak to the inspiring female entrepreneurial founders of BYBI beauty brand Elise Rutterford & Dominika Minarovic. Elsie and Dominika met at YuMe during the crazy days of mobile advertising and founded the...
Aug. 30, 2022

EP. 15 - Philip Osei-hwere - Black owned marketing agency and diversity in the media business. The story of London Eagle Agency and what needs to change.

We speak to black entrepreneur Philip Osei-hwere on how and why he founded his company Eagle London Agency. Philips company organisations and brands to make more profit by understanding how to speak to the cultural needs of t...
Aug. 24, 2022

EP. 14 - Jordan Lawrence - Kite Surfing, Recruitment & Open banking. The evolution of payments.

In this episode we speak to serial entrepreneur Jordan Lawrence who started a kite surfing business in the very early days of the sport, then moved into recruitment, setting up his own recruitment company in 2013 and co-found...
Aug. 12, 2022

EP. 13 - Antje Gallo - Female empowerment in the workplace with Women's Strength Coach. Career change and supporting those in Ukraine.

We speak to Women's Strength Coach Antje Gallo, who started her career in the world of mobile marketing with Madvertise then Adjust, building up a very successful global team. Antje then took a career change to become a stren...
July 18, 2022

EP.12 How to start a podcast. A conversation Phil Blackmore from Create Health.

Phil posted on LinkedIn that he had aways wanted to start a podcast and was looking for tips and advice on how to set one up. We connected and in this podcast, we will talk about, how to start a podcast! We cover the gear and...
July 11, 2022

EP.11 How to send email at scale using GMASS.

In this episode I dive into an email marketing tool called GMass which enables marketeers to send our email on mass. I'll give some tips and advice on how it has worked for me and my campaigns. GMass allows you to easily sche...
July 5, 2022

EP.10 David Smith - Dive into data. The impact of AI learning in marketing, it's brand safety and social impact.

We speak to industry veteran David Smith about his new company MLTwist a Data Labelling Ecosystem. The ML Twist platform platform alleviates the tremendous pressure on data scientists and handles labelling platform selection,...
June 28, 2022

EP.9 Madelon Sweers - Female empowerment in marketing and leadership.

Madelon Sweers is the International Marketing and Sales Director for NEFT Vodka based in Amsterdam where the NEFT HQ is also located. Madelon is a trail blazer in the marketing industry focussing on many different aspects of ...
June 21, 2022

EP.8 Yanina Velikova - Empowering women to change their mindset. More female managers in marketing.

In this podcast we speak to Yanina Velikova from Admiral media about trends in mobile digital advertising and more diversity in the work place. We ask Yanina why the industry seems to be dominated by men and how women can be ...
June 14, 2022

EP.7 How to post on LinkedIn - Top 7 Tips

In this short podcast I'll be giving you 7 tips on how to post on #linkedin to get more responses and hopefully more followers on the social platform. Let me know if you plan to implement these tips by messaging me - Justin C...
June 9, 2022

EP.6 Maor Sadra - Advertisers move away from Facebook. Time to crack incremental measurement.

Maor speaks about his new company Incrnmntal which looks to solve tracking and data problems for advertisers in a world where data and advertising tracking is ever more restricted. We also speak about #precession and what ent...
June 1, 2022

EP.5 Adrian Silenieks - Why bother with marketing strategy? Helping companies with digital innovation.

For more than a decade, Adrian was the CEO of a digital agency where he was fortunate enough to help a long list of companies with their digital challenges. This experience has helped Adrian develop a framework that guides co...