In this conversation, Christian Land, an executive from Performance One and a general marketing expert, discusses the similarities between B2B and B2C marketing, emphasizing the importance of emotions and target groups. He hi...
A refreshing and honest chat with Nick Verkoost the CEO of Canopy regarding growing a SaaS business in the procurement space. Nick shares his insights on how the procurement industry and tech players in that industry have bee...
In this episode I am delighted to speak to Manny who is the founder of 2 companies that he manages to run side by side. Manny founded a digital consultancy called Mäd and was so frustrated by costly project management softwar...
In this episode I talk with Rachel Jones, founder of Snapdragon, who shares her journey of fighting counterfeits and founding her company. She discusses the impact of counterfeits on businesses and the wider implications, inc...
In this episode I speak with Ralf Haberich, CEO of German scale-up Shopgate - which provides retailers with omni-channel eco-System support. We discuss omnichannel strategies, the industries that can benefit most from these s...
In my conversation with Colin we cover the challenges faced by many companies in 2023 challenges, strategies for 2024 and the role of social engagement platforms like Oktopost. I ask Colin about why employee advocacy is so im...
A fascinating chat around the world of guest experiences! Justin speaks to Sjeel Koster the co-founder of holiday hero a guest experience app that is being used by thousands of holiday locations around the world. We speak to ...
On this episode Justin speaks to Tamara we discuss how sales teams always big up their pipeline when in actual fact there are very few deals that will close. We also dive into how women tend not to move into sales or CRO posi...
In this episode justin speaks to Martine Fraas Vogsborg the head of social media at Dentsu in Norway about all things social media. We dive into topics surrounding working with creators and how brands can tap into amazing cre...
Justin speaks with Jochem van der Veer from TheyDo - a journey management platform. They discuss customer journeys and the mistakes companies make. This conversation delves into how AI can minimise the time involved in managi...
In this episode we speak to Chairman of the NetID foundation and CEO of 1&1 Mail&Media Jan about the future of data usage in advertising within Europe and the impact of AI on digital advertising. About Jan: Jan is the chairma...
This time Justin welcomes Nicola Breyer, CEO of Qwist, the leading independent European Open Banking platform provider. The conversation digs deep into the benefits and power of open banking. Nicola also shares insight into e...
In this episode Justin hosts Adrian Leu, COO of e-bate, an intelligent rebate management Saas solution for businesses. They discuss how businesses should link their operations to customer service and the objectives of their c...
This time Justin talks to Ferdinand Goetzen - a customer insights expert. They discuss dark funnel marketing and the art of understanding the part of the buyer journey before a potential client engages with your marketing or ...
In this episode Justin speaks with Matteo Benedetti, founder of receivables management startup Debtist. They talk about the debt collection industry, and how Debtist are solving a massive problem affecting SMEs. The industry ...
In this episode Justin speaks with AI and media expert Henry Bol. They discuss AI in digital advertising and the efficiencies to be gained from proper deployment of AI in digital media. We learn how Henry discovered his inter...
Future Fuzz EP. 51 - David Oates In this episode Justin speaks with David Oates, founder of Kire consulting, all about disruption in SaaS marketing. The upheaval and continued uncertain business climate of the past few years ...
James Bidwell has been listed in the Financial Times Creative Business Top 50, named as one of London’s 1000 most influential by the London Evening Standard; amongst many other tributes during his successful career in leading...
Future Fuzz EP. 49 - Neil Schambra Stevens In this episode Justin welcomes Neil Schambra Stevens to discuss his new book “A Bad Hand Well Played”. The discussion covers the growing burnout phenomenon, the changing nature of j...
In the last episode before the summer break I speak to the brilliantly minded Bronwyn Williams who works for Flux Trends and is based in South Africa. We talk about AI, and how it's going to impact our professional and person...
Buyer journeys in B2B are incredibly complex and involve as many as 12 decision makers and multiple touch points. This week I speak to industry veteran and founder of Trendemon Avishai Sharon about his software solution and h...
This week we speak to Pippa Shakespeare, expert consultant in social media marketing strategy and founder of Mayfly Social. I speak to Pippa about the way social media has evolved and how B2B marketeers can embrace stronger, ...
We speak to Fred Maude, co-founder of Addesu, an AI based platform that helps marketing teams be more efficient with their digital campaigns. Fred uses AI daily in his work and explains how he encourages his team to use AI on...
Nick is a world-class freelance B2B content marketing and ABM strategist. He has worked with multiple billion-dollar quoted and PE/VC-backed clients in tech, healthcare, infrastructure, finance, professional services on 3 con...